Senior Marketing Analytics Coordinator

1 week ago


Paarl, Western Cape, South Africa Vine Recruitment Full time

About the Job:

Vine Recruitment is seeking a talented E-commerce Data Specialist to join our e-commerce marketing team. The ideal candidate will possess strong analytical and problem-solving skills, excellent verbal and written communication skills, and advanced statistical analysis and data visualization skills.

The successful candidate will be responsible for tracking, reporting, and analyzing the performance of marketing activities, ad hoc analytical requests, and automation of regular reports, and providing actionable market and customer insights to address key strategic questions.

  • Key Responsibilities:
  1. Tracking and Reporting: Track, report, and analyze the performance of marketing activities, ad hoc analytical requests, and automation of regular reports.
  2. Data-Driven Insights: Provide actionable market and customer insights to address key strategic questions.
  3. CRO and SEO Strategies: Assist with market research to analyze the competitive landscape, determine brand perceptions, and identify new marketing opportunities, experimentation and CRO, and work with content creators to optimize landing pages, website calls-to-action (CTAs), and lead-generating forms for SEO.

Requirements:

  • Education: Bachelor's degree or equivalent in marketing, data analysis, information science, or a related field.
  • Experience: Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing data-driven insights and recommendations to various stakeholders.


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