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Somerset West Digital Marketing Manager
2 weeks ago
Company Overview:
Finovate People (Pty) Ltd is a renowned retail company based in Somerset West, South Africa. We strive to deliver exceptional customer experiences through innovative digital marketing strategies.
Job Description:
We are seeking a highly skilled Social Media Retail Specialist to join our team as soon as possible. As a key member of our marketing department, you will be responsible for developing and implementing social media strategies to increase brand awareness, drive traffic to our online platforms, and ultimately boost sales. You will work closely with our marketing team to ensure alignment with overall marketing objectives and maintain consistency across all social media channels.
Key Responsibilities:
- Develop and execute comprehensive social media strategies to achieve business goals.
- Manage all social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Create engaging and relevant content, including posts, images, videos, and stories, tailored to each platform and target audience.
- Monitor social media trends, audience preferences, and competitor activities to identify opportunities for growth and improvement.
- Plan and schedule regular posts and campaigns using social media management tools.
- Foster community engagement by responding to comments, messages, and inquiries promptly and professionally.
- Collaborate with the marketing team to integrate social media initiatives with broader marketing campaigns and promotions.
- Analyze social media performance metrics and provide regular reports to evaluate the effectiveness of strategies and identify areas for optimization.
- Stay up-to-date with industry trends, best practices, and platform updates to ensure our social media presence remains innovative and relevant.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience as a Social Media Manager or similar role, preferably in the retail industry.
- In-depth knowledge of social media platforms, algorithms, and advertising tools.
- Strong copywriting and visual storytelling skills.
- Creative thinker with a passion for digital marketing and consumer behavior.
- Excellent communication and interpersonal abilities.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Proficiency in social media management tools and analytics platforms.
- Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.
Why Work With Us?
As a valued member of our team, you will have the opportunity to work with a dynamic and innovative company that is dedicated to delivering exceptional customer experiences. You will be part of a collaborative and supportive team that is passionate about digital marketing and committed to helping you grow your skills and career.
