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Marketing and Data Insights Expert

7 days ago

Johannesburg, Gauteng, South Africa The Global Talent Co. Full time
About This Opportunity
You will have the chance to make a tangible impact within a rapidly growing company dedicated to transforming the future of work. Join a team that values creativity, initiative, and results.

The Job Description:

As a Senior Data & Marketing Analyst, you will analyze marketing data, develop predictive models, and provide actionable insights that drive strategic growth. You will work with cross-functional teams to enhance digital marketing performance, optimize advertising spend, and refine data-driven business strategies.

Responsibilities:

  • Enhance digital marketing performance by analyzing campaign data and optimizing ROI.
  • Develop and maintain dashboards and automated reports to track key performance metrics.
  • Conduct in-depth data analysis to identify trends, opportunities, and actionable insights for business growth.
  • Build and refine predictive models and forecasting techniques to anticipate market trends and campaign outcomes.
  • Provide regular reports to senior leadership, summarizing key insights and recommendations.
  • Collaborate with digital marketing and business strategy teams to improve data-driven decision-making.
  • Monitor large-scale advertising accounts and assess performance to maximize engagement and conversions.
  • Ensure data accuracy, validation, and integrity across multiple sources.

This is an excellent opportunity to leverage your skills and experience in data analysis and marketing analytics to drive business growth and success.