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Product Branding Specialist

2 weeks ago

East London, Eastern Cape, South Africa Ananzi Full time

About Ananzi

We are looking for a skilled Brand Manager to drive our brand's growth and success.

The successful candidate will have a proven track record in brand management, marketing, or a related field. They will be responsible for managing the development and execution of marketing campaigns to bolster brand awareness and loyalty.

Key Responsibilities:

  1. Develop and implement brand strategies aligned with the business's overall goals.
  2. Conduct research and analysis to maintain an in-depth understanding of the market, competitors, and consumer trends.
  3. Manage the development and execution of marketing campaigns to bolster brand awareness and loyalty.
  4. Oversee the production of advertisements, promotional materials, and marketing campaigns.
  5. Collaborate with different departments to ensure a cohesive and effective market presence.
  6. Analyze sales data and market trends to make informed strategic decisions.
  7. Monitor and report on brand performance and adjust strategies as necessary.
  8. Work closely with external agencies to enhance the brand's marketing efforts.

Education and Certification Requirements:

  1. Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  2. A Master's degree in a similar field may be preferred.
  3. Proven experience in brand management, marketing, or a related field.
  4. Strong understanding of marketing strategies, media channels, and branding.
  5. Excellent communication, organizational, and leadership skills.
  6. Advanced analytical and problem-solving skills.
  7. Professional certification such as Certified Brand Manager (CBM) or similar may enhance a candidate's qualifications.

Application Process:

  • Please apply online using 'BRANDMAN' as a reference in the subject heading.