Data Insights Analyst

3 days ago


Pretoria, Gauteng, South Africa Sherbet Agency Full time
Job Overview

We're Sherbet Agency, a leading digital marketing agency driving impactful campaigns for clients across various industries.

This role is designed for someone who excels in analytics, provides research-based solutions, and thrives in a multifaceted position encompassing client engagement and executive support.

About the Position:

  1. Collaborate with clients and Account Managers to identify key business and marketing objectives and challenges.
  2. Develop and implement data-driven strategies to inform key digital marketing decisions.
  3. Lead the design and execution of paid advertising campaigns across digital channels.
  4. Deliver high-quality reports highlighting key challenges and recommending actionable solutions.
  5. Establish clear research methodologies to extract and benchmark data, documenting findings and recommendations.
  6. Present insights and recommendations to Management and clients as needed.
  7. Monitor industry trends and opportunities to enhance the company's digital presence.
  8. Curate industry market intelligence, developing a knowledge base of key insights.
  9. Collaborate with Management and Account Managers to ensure successful execution of digital marketing strategies.

Essential Skills:

  • Minimum 3 years' experience in research, including online research using META, Google AdWords, Google Trends, Social Media Insights, and related tools.
  • Proven business acumen and ability to communicate effectively with clients at an executive level.
  • Excellent organisational skills, proactive attitude, and ability to work independently.
  • Effective communication skills, both written and verbal.
  • Strong analytical and problem-solving capabilities.
  • Proficiency in Microsoft Office Suite and comfort with online project management tools and digital platforms.
  • High attention to detail, discretion, confidentiality, and flexibility to adapt to the evolving needs of a fast-growing organisation.

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