Creative Director
2 weeks ago
A Senior Writer is an important contact point in our agency, so they can expect to be craft-led, strategically driven, media agnostic, agile and consistently conceptual, with a desire to transform brands by creating exceptional, intuitive, and human-centred products and experiences.
The successful candidate will be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space, with the experience to back it up. Exceptional writing ability is paramount.
Key Responsibilities:
* Be part of the strategic process and interrogate the brief
* Scope, plan & manage the creative process on projects
* Manage & mentor the junior creatives
* Work with other disciplines (Strategists, Developers, Media, Accounts, etc) to ensure cohesive team integration, and alignment with broader business objectives
* Be a champion for innovative media solutions on every brief
* Play an active role in campaign planning
* Participate in pitches for new business
* Define the tone of overall campaigns
* Manage multiple projects simultaneously
* Generate ideas and sell them into clients and other members of the team
* Mock up creative ideas
* Consistently produce creative elements against a deliverables list
* Lead brainstorms & conceptualisation
* Lead the craft of an idea
* Compile presentations for clients
* Attend client briefings & present to clients
* Attend recordings & film shoots
* Source inspirational material and references of how to push creativity
* Submit proactive work for awards purposes.
What You'll Develop:
* Good understanding of influencer, Mobile, Podcast, Out-of-Home, Guerrilla, Activations and Direct Marketing
* Great time management
* Ability to work under pressure & meet tight deadlines
* Adopt problem solving skills
* Strong communication skills with ability to provide rationales for creative choices made
* Strong presentation skills
* In-depth working knowledge of existing and emerging technologies & platforms
* A strong understanding of strategic processes
* Able to work with team members & delegate effectively
* Understand the clients business requirements, and understand how our services should be applied to solve business problems
* Agility is key
Working knowledge of these tools:
* Microsoft Word
* KeyNote / PowerPoint
* Facebook Creative Hub (Not required, but helps)
Additional skills:
* A storyteller
* Audio and Music abilities
* Editing skills
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