Digital Marketing Automation Specialist
3 days ago
Job Description:
The Digital Marketing Automation Specialist will be responsible for executing day-to-day email marketing campaigns, landing pages, and digital communications initiatives using the Salesforce Marketing Cloud platform.
This role requires a strong understanding of digital marketing best practices and HTML to contribute effectively to digital communication strategies through innovative creative design, setup, and delivery.
Key responsibilities include designing and building email communications that support internal and external digital campaigns, collaborating with cross-functional teams to coordinate featured assets and content, and working collaboratively to understand business and customer needs.
- Design, build and refine email communications that support internal and external digital campaigns and ongoing requests from the business.
- Collaborate with cross-functional teams to coordinate featured assets and content.
- Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing.
Requirements:
- Bachelor's degree / Diploma required, preferably in marketing, communications or related field.
- 2 years of experience in email marketing / digital design with a marketing automation system required.
- Enterprise level experience with Salesforce.com and Salesforce Marketing Cloud preferred.
- Salesforce Marketing Cloud email certification preferred.
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