Market Activation Manager

1 week ago


Stellenbosch, Western Cape, South Africa RNB Placements Full time
Job Description

We are seeking a highly skilled Market Activation Manager to join our team at RNB Placements. As a Channel Specialist, you will be responsible for linking consumer and shopper behavior, delivering on the channel plan, building world-class campaigns, and managing planning systems.

Duties & Responsibilities
  • Analyze and Influence:
    • Shopper and consumer insights to inform business decisions
    • Activation readiness and roll-out strategies to drive sales growth
    • Trade spend and return optimization to maximize ROI
  • Develop:
    • A comprehensive picture of perfect store layouts with disruption points per category
    • A commercial story that supports the perfect picture, highlighting key selling points
    • A generic merchandise catalogue that showcases product offerings
    • A catalogue of touchpoints and communication channels per key account
  • Plan:
    • Assist in building the annual channel plan down to account level, aligning with business objectives
    • Assist in building the annual category management plan per account, optimizing product placement
  • Support:
    • Key account, brand, and regional planning and execution, ensuring seamless delivery
Required Skills and Qualifications
  • Completed Matric
  • Relevant tertiary Degree / Diploma in a related field
  • Channel Management experience within FMCG / retail environment


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