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Marketing Analytics Expert

2 weeks ago


Randburg, Gauteng, South Africa Vodacom Full time

About the Role

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This Marketing Analytics Expert position involves working within the Postpaid Customer Value Management (CVM) Team, collaborating with CVM commercial managers to execute and analyse direct marketing campaigns. The role requires identifying and presenting insights.

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Key Responsibilities

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  • Collaborate with CVM Campaign Managers on exploratory analytics to deliver customer insights and identify base marketing opportunities.\
  • Develop interim reports to measure product and campaign performance, which will later be productionalised in an enterprise reporting platform.\
  • Maintain monthly product performance and impact measurement of CVM campaign activities.\
  • Work with the Big Data Analytics Team to compile and source requirements emanating from larger data sets.\\/ul>\

The Ideal Candidate

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You must have technical and professional qualifications, such as a relevant 3-year degree or national diploma. Additionally, you should have at least 3-5 years of relevant working experience.

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Core Competencies

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CVM, Campaign Management, Analytics, Direct Marketing, or related field. You should possess key skills such as:

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  • Experience using SQL and advanced Excel.\
  • Qliksense experience is preferable.\
  • Hypothesis thinking to guide exploratory data analytics efforts.\
  • Able to present to large audiences up to executive level.\\/ul>\

We Offer

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Vodacom provides enticing incentive programs, competitive benefit packages, retirement funds, risk benefits, medical aid benefits, cell phone and data benefits, fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies.