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Integrated Marketing Specialist

2 weeks ago

Johannesburg, Gauteng, South Africa Publicis Groupe Sweden Full time

About Us

Publicis Groupe is a global leader in marketing, advertising, and public relations.

We bring together the best talent from around the world to deliver innovative solutions for our clients.

The role of Integrated Strategist plays a crucial part in this process, leading cross-functional teams to develop and implement integrated campaigns that drive business results.

This position requires a strong understanding of digital marketing, brand strategy, and creative vision.

The ideal candidate will be passionate about staying ahead of the curve in terms of industry trends and technologies.

  • Determine which formats best communicate various types of content and identify ways to increase brand awareness across campaigns and always-on content calendars.
  • Translate briefs and strategic requirements into compelling digital creative solutions and perform content gap analyses to determine what type of content is missing and what is needed.
  • Delegate tasks to writers and editors and provide feedback, create, adjust, and manage the editorial calendar.
  • Establish style guides that specify the writing style and tone needed to create engaging content and define the creative digital vision and strategy for the brand by ensuring that the creative function operates efficiently.

A tertiary qualification in Digital Marketing / Digital Advertising and minimum 2-3 years working experience as a Digital Strategist / Integrated Strategist are required.