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Digital Marketing Specialist

2 weeks ago

Johannesburg, Gauteng, South Africa Ability Recruitment Full time

We are seeking a highly skilled Digital Marketing Specialist to join our team at Ability Recruitment. The ideal candidate will have a strong background in digital marketing strategies, a keen understanding of social media platforms, and a passion for driving engagement across various channels.

Key Responsibilities
  1. Develop and implement comprehensive social media strategies to promote the brand and increase engagement across Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  2. Create high-quality, engaging content (including text, image, and video) tailored to our target audience and aligned with our brand identity.
  3. Monitor social media channels for trends, feedback, and opportunities to engage with customers, responding to inquiries and comments in a timely and professional manner.
  4. Collaborate with the marketing team to develop integrated campaigns that drive traffic to our shopping centre and increase sales for our retailers.
Requirements
  1. Bachelor's degree in Marketing, Communications, or related field.
  2. Minimum of two years of experience in social media management and digital marketing, preferably in the retail sector.
  3. Proven track record of developing and executing successful social media campaigns that drive engagement, increase followers, and generate leads.
  4. Strong understanding of social media platforms, algorithms, and best practices.
  5. Excellent written and verbal communication skills, with the ability to craft compelling content that resonates with our target audience.
  6. Proficiency in social media analytics tools and the ability to interpret data to inform decision-making.