Search Engine Optimization Lead

2 weeks ago


Cape Town, Western Cape, South Africa Yellosa Full time

We're looking for a talented Search Engine Optimization Lead to join our marketing department and help drive our digital presence forward. As a highly skilled SEO expert, you will be responsible for crafting and executing bold, innovative strategies that keep our client ahead of the competition.

Responsibilities

Your key responsibilities as the Search Engine Optimization Lead will include:

  • Develop and execute a next-level SEO strategy covering keyword research, competitive analysis, on-page optimization, link building, and technical SEO.
  • Optimize website content alongside the content team to ensure maximum visibility and engagement.
  • Hunt down high-value keywords – Conduct in-depth keyword research to seize ranking opportunities and own the SERPs.
  • Fortify their technical SEO defenses – Run audits, resolve issues, and supercharge site architecture, crawlability, and page speed.
  • Build an indestructible backlink empire – Execute a powerhouse link-building strategy to acquire top-tier, authoritative backlinks.
  • Monitor, analyze, and report on SEO performance, using data-driven insights to stay ahead.
  • Stay ahead of the game – Track SEO trends, algorithm updates, and industry shifts to ensure we're always one step ahead.
  • Work seamlessly with marketing, content, and development teams to embed SEO into every digital initiative.
  • Drive their mission to secure and maintain the coveted #1 spot in Google rankings.


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