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Online Video Marketing Expert

1 week ago

Cape Town, Western Cape, South Africa Placement Specialist Pty Ltd Full time

Job Description: The ideal candidate will have experience in managing paid digital campaigns with performance-driven goals, including Google Ads, Facebook, Instagram, Twitter, and LinkedIn. They will also have a strong understanding of YouTube as a brand building platform and its functionalities, as well as best practice for running paid ads on the platform.

Key Responsibilities:

  • Designing and executing cutting-edge digital paid campaigns from conception to launch and reporting.
  • Working closely with cross-functional teams to align campaign strategies and goals.
  • Providing actionable insights into campaign performance to relevant stakeholders.
  • Defining, measuring, and evaluating relevant paid media KPIs for improvements.
  • Overseeing the day-to-day execution of paid media.

Qualifications:

  • Completed Matric.
  • Social Media Marketing Certification – advantageous.
  • 2+ years experience of hands-on digital marketing in paid media - agency experience preferential.