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Marketing Automation Expert

1 week ago

Pretoria, Gauteng, South Africa wePlace Full time

We are looking for a skilled Marketing Automation Expert to work closely with our digital marketing teams at wePlace. The ideal candidate will have extensive experience in creating, monitoring & optimizing various digital campaigns on various platforms.

Main Tasks:
  • Direct Digital Campaign Management (50%): Lead the management of digital marketing campaigns across platforms including Google Ads, Facebook Ads Manager, BING, 3rd party remarketing platforms, etc.
  • E-commerce Management (15%): Collaborate with the relevant teams to ensure we optimize customer journeys across the different touchpoints focusing on digital campaigns to improve the overall conversion rate of our website.
  • Data Tracking & Reporting (10%): Build a monthly digital marketing platform performance report and work with the BI teams to automate and optimize dashboards.
  • Strategic Management Support (15%): Assist with developing and implementing digital marketing strategies including insight generation from the market, competitors, and campaign performance to ensure business objectives are achieved.

Candidate Requirements:

  • Postgraduate Degree or Diploma in Marketing Management or related.
  • Minimum applicable experience (years): 5 years.
  • Required nature of experience:
    • Business to Consumer marketing.
    • Experience in international markets.
    • Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
    • Reporting and navigating GA4.
    • Analyzing and reporting on campaign data.
    • Set up and testing of goals and conversion tracking.
  • Skills and Knowledge (essential):
    • Thorough understanding of conversion tracking systems.
    • Digital target markets / audiences and campaign KPIs.
    • Predict campaign performance, based on previous experience.
    • Proficient in Microsoft Suite or Google Suite.
    • Excellent analytical and cross-functional communication skills.
    • Google Tag Manager (desirable).
    • Experience in Marketing Cloud intelligence / Marketing automation (desirable).