Marketing Innovation Lead

2 weeks ago


Newcastle, KwaZulu-Natal, South Africa Engineeringuk Full time
Job Description

We are seeking a highly motivated Marketing Innovation Lead to drive innovations that make our business win and grow. You will lead the development and implementation of a socially-led digital, PR & influencer strategy that delivers brand salience & credibility for the HC total category.

Main Responsibilities
  • Content marketing, influencer marketing coordination
  • Direct responsibility for tracking, reporting, optimizing and managing agencies' digital outputs
  • Direct engagement with digital media owners for new ideas & collaborations

The ideal candidate will have a strong background in marketing innovation and be able to develop and implement effective marketing strategies.

Requirements

To succeed in this role, you will need to have a minimum of 3+ years' experience in marketing innovation and digital marketing, as well as a strong understanding of marketing analytics and media strategy.

You must also possess leadership skills and be able to drive social first agenda in Home Care.


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