Digital Marketing Technology Leader
5 days ago
At NTT DATA, we are pushing the boundaries of innovation and excellence. Our renowned technical capabilities and leading-edge innovations enable us to make a meaningful difference in the lives of our clients and society.
About Your RoleThe Senior Manager Marketing Technology will play a pivotal role in scaling Account Based Marketing (ABM) and Marketing Automation Platforms (MAP) for the broader NTT DATA marketing organization. This involves building a global MarTech stack with centralized platforms for regional use, enabling faster time-to-market, asset re-use, and best practices.
This position requires a strong understanding of operational requirements for ABM and MAP programs, as well as experience with Pardot, Eloqua, DemandBase, and Terminus. The ideal candidate will also possess excellent project management skills, attention to detail, and the ability to analyze tasks and execute them collaboratively across cross-functional teams and stakeholders.
You will lead the evaluation and rationalization of current similar applications, select one for standardization, and develop business cases with input from team members and stakeholders. Additionally, you will support identifying total cost of ownership, gathering business requirements, and scoring applications.
Maintaining integration platform owners, fostering relationships with regional platform users, and rolling out the chosen application using change management skills are also key responsibilities. You will work closely with IT, Enterprise Architecture, marketing stakeholders, business analysts, and project management to ensure successful implementation.
Your Qualifications- A client-first attitude toward internal stakeholders with exceptional communication and relationship skills.
- Strong understanding of operational requirements for ABM and MAP programs.
- 8-10 years relevant experience, preferably with extensive experience with either Pardot or Eloqua.
- Advanced level of verbal and written communication skills and ability to communicate to different levels within the organization.
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