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Senior Marketing Manager

2 months ago

Pretoria, Gauteng, South Africa 1 Life Insurance Full time

Job Summary

We are seeking a highly skilled and experienced Senior Marketing Manager to join our team at 1Life Insurance. As a key member of our marketing department, you will be responsible for developing and executing our marketing strategy to drive business growth and achieve our brand objectives.

Key Responsibilities

  • Brand Strategy and Effectiveness
    • Develop and drive the 1Life marketing strategy to achieve business objectives.
    • Have a strong commercial understanding that aligns business and marketing strategy.
    • Develop and drive the digital, media, and other marketing mix strategies to deliver on the communication strategy.
  • Marketing Communications
    • Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets.
    • Drive brand prominence and positive perception.
  • Performance Management
    • Manage and report on the performance of the brand and deliver to the targets set.
    • Set appropriate performance objectives for direct reports and hold them accountable for achieving these; take appropriate corrective action where necessary.
  • Leadership and Direction
    • Set and communicate the function's strategy and its relationship to the 1Life mission, vision, and values.
    • Clarify the actions needed to implement it within the area of responsibility.
    • Drive internal marketing culture and employee engagement.
  • Stakeholder Engagement
    • Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.
    • Manage external stakeholder relationships with media partners and agencies.
  • Budgeting and Costing
    • Take responsibility for setting and managing function budgets so they align with organisational strategy.
  • Marketing Impact Assessment
    • Define appropriate metrics, assess activities, and recommend improvements based on metrics and analyses.
    • Identify and interpret complex patterns, competitor analysis, trends, and translating those insights into the marketing strategy.
  • Organisational Capability Building
    • Use the organisation's formal development framework to identify the team's individual development needs.
    • Plan and implement actions to build their capabilities.
    • Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential.

Requirements

  • Education
    • Grade 12/ SAQA Accredited Equivalent (Essential); University Degree in Marketing / Advertising / Communications or equivalent (Essential); Postgraduate Marketing / Advertising / Communications qualification (Advantageous)
  • Experience
    • 10 or more years' substantial general work experience in Marketing (Essential); Experience in a Financial Services Industry (Advantageous)
    • 6 or more years' experience in managing a Marketing team (Essential)
  • Skills
    • Brand Management and Development
    • Customer and Market Analysis
    • Planning and Organising
    • Commercial Acumen
    • Verbal Communication
    • Policy and Procedures
    • Computer skills
    • Proficient in MS Office Skills
    • Presentation skills
    • Presentation creation
    • Costing and Budgeting