Digital Marketing Expert for Luxury Hotels

3 days ago


Pretoria, Gauteng, South Africa Bright Placements Full time
About Us

Bright Placements is a leading recruitment agency specializing in placing top talent in the hospitality industry. We are currently seeking a highly skilled Digital Marketing Expert for Luxury Hotels to join our team. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies that elevate the brand and drive direct bookings for our luxury hotel clients. Your responsibilities will include managing content creation, overseeing social media campaigns, designing and distributing newsletters, and coordinating marketing partnerships.

This role requires a strong understanding of digital marketing, SEO, social media, and CRM tools, as well as proficiency in design tools such as Canva or Adobe Suite. Excellent copywriting and content creation skills are also required, along with strong organizational skills and attention to detail. A degree or diploma in Marketing, Communications, or a related field, along with 3+ years' experience in marketing within the luxury hospitality industry, is also necessary. Photography and videography skills are advantageous, as is the ability to work independently and collaboratively in a fast-paced environment.

The package includes competitive salary, meals, uniform, growth opportunities within a leading hospitality group, and more.

Key Responsibilities:
  1. Develop and implement marketing strategies that align with the brand's luxury positioning.
  2. Manage content creation, including photography, video, social media, and blog posts.
  3. Oversee social media platforms, including paid campaigns and community engagement.
  4. Design and distribute newsletters and promotional materials.
  5. Coordinate marketing partnerships with travel agents, influencers, and media.
  6. Monitor and report on marketing performance, ROI, and analytics.
  7. Ensure brand consistency across all channels and touchpoints.
  8. Support events, promotions, and seasonal campaigns to drive occupancy and revenue.


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