Content Strategist

3 days ago


Cape Town, Western Cape, South Africa Collinson Full time

Company Overview

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Collinson is a global company dedicated to helping travellers navigate the complexities of international travel. As a leading provider of airport experiences, loyalty and customer engagement solutions, we serve over 400 million consumers worldwide.

We operate Priority Pass, the world's original and leading airport lounge access programme, which offers unparalleled convenience and luxury to millions of members. Our extensive network of 1,500+ lounges in 650 airports across 148 countries empowers travellers to elevate their journey.

Purpose of the Job

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As a Senior Content Strategist, you will be responsible for developing and executing innovative content strategies that drive engagement, conversions, and brand growth across all digital channels. You will partner closely with executive leadership, product, marketing, and creative teams to shape the company's content direction and ensure alignment with overarching business objectives.

This role demands visionary thinking, advanced leadership capabilities, and a proven track record of delivering measurable impact through content marketing. You will champion innovation, maintain a cohesive brand voice, and act as a thought leader in leveraging content to influence traveller behaviour within the travel industry.

Key Responsibilities

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  • Develop Global Content Strategy: Align with business goals and brand vision.
  • Act as Key Advisor: Influence enterprise-wide strategies and drive innovation.
  • Implement Emerging Technologies: Leverage best practices in content creation and distribution.
  • Oversee Content Ecosystem: Plan, create, distribute, and govern content across platforms.
  • Ensure Seamless Experiences: Foster personalized customer interactions.
  • Build Scalable Processes: Develop localization and distribution frameworks.
  • Lead High-Performing Teams: Mentor and manage content development professionals.
  • Measure Performance: Develop advanced metrics and tie them to ROI and strategic outcomes.
  • Analyse Data Insights: Refine content strategies and improve KPIs like engagement and conversion rates.
  • Present Strategic Recommendations: Communicate performance analyses to senior leadership.

Required Skills and Qualifications

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  • Experience in Content Strategy: 10+ years, ideally in the travel, hospitality, or lifestyle industries.
  • Proven Track Record: Developing high-impact content strategies with measurable revenue growth.
  • Expertise in SEO and Omnichannel Strategies: Proficiency with CMS, analytics platforms, and AI-driven personalization technologies.
  • Executive Leadership and Strategic Planning: Experience managing global teams and navigating complex projects.
  • Data Analysis and Performance Optimisation: Ability to refine strategies using insights and achieve business objectives.
  • Passion for the Travel Industry: Nuanced understanding of how content influences traveller behaviour.

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