Strategic Brand Director

1 month ago

Johannesburg, Gauteng, South Africa Top Talent Professional Services Full time

Job Summary

The Brand and Eminence Leader will play a pivotal role in driving the strategic marketing direction and brand positioning of Top Talent Professional Services. As part of the leadership team, the Brand and Eminence Leader will lead all marketing functions to enhance market presence, foster client relationships, and generate new business opportunities.

Key Responsibilities

  • Drive strategic brand management, marketing, and communications related to all internal and external communication and stakeholder engagement;
  • Serve as the brand and communications strategic advisor to business leaders and stakeholders across the business;
  • Design and coordinate media campaigns, advertising, and all PR visibility on print, online, and social media increasing internal and external brand awareness;
  • Oversee and develop brand-related content and collateral, including narrative and messaging, brochures, reports, executive summaries, FAQs, case studies, web and social media copy, digital assets, and more;
  • Provide expertise in ensuring internal and external communications are impactful and appropriately represent the voice of the business and our brand;
  • Annual planning and execution of key brand and communication initiatives, including the planning and managing of budgets;
  • Collaborate across the organisation and with external service providers to design and deliver exceptional brand, marketing, and digital content and campaigns;
  • Manage external service providers, including setting up and managing projects and ensuring projects are delivered on time and within budget;
  • Define the key outcome metrics to monitor, measure, and report on the effectiveness of our marketing and communication processes and initiatives;
  • Support the definition and execution of the brand, marketing, and communication strategies for the businesses that the business commercialise with clients;
  • Lead the planning of internal and external events and conferences.

Requirements

  • Degree in Marketing and a postgraduate business-related qualification;
  • 10+ years of experience in the professional services industry, partnering with C-level executives and other internal stakeholders, in a brand, marketing, and communications role;
  • A deep understanding of integrated brand and communications and digital strategies and how they come together to provide measurable results;
  • Previous experience with responsibility for the development and execution of fully coordinated marketing campaigns across different platforms;
  • Easily collaborate with cross-functional partners and counterparts;
  • Comfortable in a fast-paced, constantly evolving environment and have the maturity to bring stability to challenging situations;
  • Able to work autonomously in an unstructured environment;
  • Bring a positive outlook and the ability to motivate and inspire those around you;
  • Familiar with integrating various technologies to support marketing efforts;
  • Creative and a confident communicator;
  • Strong writing and editing skills.

Salary

R1.4 - R1.8 million per annum CTC

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