Channel Performance Specialist
2 weeks ago
RNB Placements is a leading recruitment agency specializing in FMCG and retail industry placements. We are committed to providing exceptional service and expertise to our clients and candidates.
Job DescriptionWe are seeking a talented Channel Performance Specialist to join our team. As a Channel Specialist, you will be responsible for analyzing and influencing shopper and consumer behavior, developing world-class campaigns, and managing planning systems.
Duties & Responsibilities- Analyze and Influence:
- Conduct market research to gather shopper and consumer insights
- Develop activation readiness and roll-out strategies to drive sales growth
- Optimize trade spend and return to maximize ROI
- Develop:
- Create a comprehensive picture of perfect store layouts with disruption points per category
- Develop a commercial story that supports the perfect picture, highlighting key selling points
- Design a generic merchandise catalogue that showcases product offerings
- Compile a catalogue of touchpoints and communication channels per key account
- Plan:
- Assist in building the annual channel plan down to account level, aligning with business objectives
- Assist in building the annual category management plan per account, optimizing product placement
- Support:
- Provide support to key account, brand, and regional planning and execution, ensuring seamless delivery
We offer a competitive salary and benefits package, including opportunities for career growth and professional development.
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