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Strategic Data Insights Lead

1 month ago

Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

Company Overview:

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Ad Talent Africa is a leading recruitment agency specializing in the marketing and sports industries. Our clients are innovative companies at the forefront of their respective fields.

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About the Role:

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We seek an experienced Strategic Data Insights Lead to join our team. As a key member of our analytics department, you will play a pivotal role in shaping the success of our clients' sponsorships by managing the measurement process and delivering actionable insights.

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About the Job:

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As a Strategic Data Insights Lead, you will collaborate with cross-functional teams and leverage your expertise to enhance our clients' marketing strategies. Your primary responsibilities will include developing and nurturing the client's sponsorship measurement model, spearheading 'impact marketing' as a central business objective, gathering and assessing pertinent marketing and sponsorship data, formulating and delivering comprehensive reports to clients, and leading the incorporation of software tools.

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Key Responsibilities:

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  • Develop and Nurture Sponsorship Measurement Models: Create and maintain accurate and efficient measurement models for our clients' sponsorships.">
  • Spearhead Impact Marketing: Drive the adoption of impact marketing as a core business objective, ensuring seamless measurement and reporting on client campaigns and sponsorships.">
  • Gather and Assess Marketing Data: Collect, analyze, and interpret relevant marketing and sponsorship data to generate actionable insights and strategic plans.">
  • Deliver Comprehensive Reports: Present detailed reports to clients highlighting areas for improvement and campaign successes.">
  • Incorporate Software Tools: Integrate and manage SQL, Power BI, and external marketing measurement tools to support data analysis and reporting.">
  • Foster Client Relationships: Build strong relationships with clients and partners to acquire essential data for reporting purposes.">
  • Collaborate with Cross-Functional Teams: Work closely with the Sponsorship Analytics Executive to establish and maintain a repository of historical information.">
  • Infuse Data Insights into Campaign Strategy: Seamlessly integrate data-driven insights into the overarching campaign strategy, collaborating with cross-functional teams.">
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Requirements:

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To be successful in this role, you will require:

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  • Minimum 3 years' experience in marketing analytics.">
  • Bachelor's degree in commerce, economics, marketing, or a similar qualification, with courses in data analysis.">
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Knowledge and Skills:

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You should possess:

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  • Basic proficiency in SQL.">
  • Familiarity with data visualization in Power BI (advantageous).">
  • Proficiency in Microsoft Excel, including formulas.">
  • Understanding of key metrics for measuring marketing/sponsorship campaign success.">
  • Strong knowledge of data analytics methods.">
  • Business acumen and technical aptitude.">
  • Understanding of data governance.">
  • Strong people and process management skills.">
  • Ability to meet deadlines consistently.">
  • Excellent communication and presentation skills.">
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Salary Range:

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The estimated annual salary for this position is $80,000-$110,000 based on industry standards and location considerations.

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About Ad Talent Africa:

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We offer a dynamic work environment, opportunities for growth and development, and a competitive compensation package.

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Contact Us:

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Please submit your application with your resume and cover letter to apply for this exciting opportunity.