Marketing Communications Specialist
2 months ago
Align and execute marketing plans with our overall strategy, using tools and techniques to provide a strong message resulting in increased brand awareness, sales, and recruits.
- Utilize data-driven insights to inform marketing decisions and optimize campaign performance.
- Collaborate with cross-functional teams to ensure seamless execution and maximum impact.
Brief and design, or manage the design process, for projects such as product ads, slides, marketing and sales materials, including video.
- Develop and implement creative concepts that align with our brand identity and messaging.
- Manage video and creative product photoshoots to ensure high-quality visual content.
Ensure corporate ID is incorporated into all projects, events, marketing materials, including invitations, visual and multimedia content, video, and PR.
- Develop and maintain a style guide to ensure consistent branding across all touchpoints.
Build strong, long-term relationships with top publishers, media, and digital influencers.
- Identify and pursue opportunities to secure media coverage and product placements.
- Coordinate activities with our PR company to ensure maximum impact.
Support the marketing team with duties assigned, including collaborating with the Digital Comm's Officer and Comm's & Project Co-ordinator on projects.
- Provide administrative support to ensure smooth day-to-day operations.
A recognized, relevant tertiary qualification in marketing, a minimum of three years' working experience in a marketing role, and graphic design qualification and/or skills are required.
- Effective communication, writing, visual communication, and presentation skills are essential.
- Project management skills and the ability to drive deadlines are crucial.
- A team player with creative problem-solving skills, a goal-driven individual with an inquiring mind, and a self-starter who can adapt and change in a stressful environment.
- Advanced experience with MS Office and Google Docs, and working knowledge of CANVA, Photoshop, Lightroom, Final Cut Pro/iMovie are necessary.
- Copywriting skills and an understanding of copyright infringement and consumer privacy on digital platforms are also required.
- Strong relationship skills with key media representatives are essential.
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