Creative Visual Strategist

3 weeks ago

Cape Town, Western Cape, South Africa Rad Resources Full time
Job Title: Graphic Designer

At Rad Resources, we're seeking a highly skilled Graphic Designer to join our team. As a key member of our design team, you will be responsible for creating visually stunning graphics and designs that exceed our clients' expectations.

Key Responsibilities:
  • Collaborate with copywriters to develop and prioritize campaign briefs and promotional requests from the Marketing team or appointed agency.
  • Facilitate brainstorming sessions to share new design concepts, perspectives, and ideas.
  • Develop conceptual design plans, concepts, and layouts for gaming and other marketing promotions, ensuring content remains fresh and exciting.
  • Propose or provide advice on artistic designs and solutions.
  • Design and create enticing graphics for deliverables using relevant systems and tools.
  • Be responsible for every visual aspect of each project from presentation to completion.
  • Liaise with team or agency regarding concepts, ideas, deadlines, and promotional requirements.
  • Select audio, video, colors, animation, etc. for graphic design, ensuring all logos, photographs, icons, and brand imagery are 100% correct in color, scale, and CI.
  • Brief, manage, craft, and monitor all visual elements of every project from presentation through to completion.
  • Brief electronic, print, and activation production to ensure ideas are executed and delivered to their best potential.
  • Brief and provide constructive input during shoots and/or recordings and direct directors, photographers, stylists, and art directors.
  • Concisely brief photographers with lighting, style, composition, lensing, mood, performance, and grade references.
  • Work with editors, producers, and other designers to resolve technical and/or design issues.
  • Present graphics solutions to relevant stakeholders and obtain approvals on final content against brief.
  • Be an ideas bank of new innovation and concepts to be used as a foundation for content in line with business requirements.
  • Understand and adapt brand CI into all communication elements.
  • Conceptualize and complete art for 360-degree ideas: activations, promotions, experiential, TV, print, and CRM.
  • Craft and manage TV processes from edit approvals, grading, on-lines, titling, etc.
  • Research and analyze best design techniques and solutions to create graphics.
  • Maintain up-to-date knowledge about latest graphic design techniques.
  • Closely out any requests by quality assuring content and products prior to distribution to the units/relevant stakeholders.
  • Maintain and follow best practices for versioning control, naming convention, and organization of graphic files.
  • Work with relevant internal and external stakeholders to conceptualize and execute each element of a campaign.
  • Follow-through on progress with relevant stakeholders to ensure timeous delivery in line with agreed SLA.
  • Maintain relationships with key stakeholders by promptly resolving queries; requests.
  • Manage relationships with suppliers and agencies through regular engagements to ensure quality service delivery.
  • Report and provide feedback to management on progress and challenges.

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