Bar Industry Professional

6 days ago


Cape Town, Western Cape, South Africa Rgbc Full time

Role Overview

We are seeking a highly skilled and passionate Mixologist to join our team at Rgbc. As a key member of our beverage portfolio, you will be responsible for promoting and advocating for our liquor brands.

Responsibilities:

  • Represent our liquor portfolio by passionately promoting and advocating for our range of spirits.
  • Serve as a brand ambassador, ensuring brand consistency across all interactions and events.
  • Establish and maintain strong relationships with bars, restaurants, retail partners, and influencers to amplify brand recognition.

Key Performance Areas (KPA's):

Brand Advocacy
  • Educating staff, both internally and externally.
  • Educate bartenders, hospitality staff, and consumers about the company's liquor portfolio, including flavour profiles, history, and production methods.
  • Lead tastings, workshops, and cocktail-making sessions, to increase product knowledge and brand awareness.
  • Develop educational material to assist in training and brand promotion.
Cocktail Development and Creation
  • Upskill all outlets on the key Brand Basic Cocktails.
  • Design and craft unique, innovative cocktails and menus that highlight the Rgbc's liquor portfolio.
  • Continuously experiment with new recipes and presentations to keep offerings fresh and exciting.
  • Ensure cocktails align with brand standards and highlight the unique characteristics of each product.

Requirements:

  • Proven experience as a mixologist in a high-volume or prestigious hospitality setting.
  • Strong knowledge of spirits, cocktails, and trends in the beverage industry.
  • Ability to engage with a variety of audiences, including consumers, industry professionals, and influencers.
  • Excellent communication and interpersonal skills.
  • Passion for creativity and innovation in mixology and the liquor industry.
  • Strong organizational and time-management skills with the ability to manage multiple tasks and events.


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