Marketing Analytics Specialist

4 days ago


Johannesburg, Gauteng, South Africa Discovery Full time
About the Role

**Key Purpose**: The purpose of this role is to provide expert-level data analysis and business intelligence support to the Marketing Data Science Hub team. You'll work closely with clients to understand their needs and develop tailored solutions using advanced analytical and statistical techniques.

**Responsibilities**:

The successful applicant will be responsible for data extraction, analysis, modelling and business intelligence reporting. This includes performing analyses, providing insights, and building predictive models that assist with sales, distribution, and general marketing analytics. You'll also be responsible for expanding the suite of automated analytical/KPI reports used by clients, developing and implementing targeted marketing strategies, optimising call centre operations, and improving digital marketing processes.

**Requirements**: A strong analytical and statistical modelling/machine learning skills, good communication skills and ability to build relationships with key stakeholders, ability to work under pressure and in conditions of change, multitask and manage workload, and maintain confidentiality and manage boundaries. A honours degree (or higher) in statistics, actuarial sciences, computer science (or equivalent relevant qualification) is necessary. Knowledge of statistical packages (R, SAS, SPSS, Python etc.) and BI reporting tools (Power BI, Tableau, QlikView) is also required.

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