User Experience Strategist

2 weeks ago


Cape Town, Western Cape, South Africa Bash Full time

Bash is a leading omni-commerce company that combines online shopping and in-store technology to deliver seamless digital experiences for millions of customers. Our Experience Design team drives innovation, empowering 30,000 store employees with cutting-edge solutions.

As a Senior Product Designer, you will play a key role in shaping the future of retail by transforming research and UX insights into scalable interfaces. You will collaborate closely with UX Designers, product managers, engineers, and business stakeholders to refine and enhance products that elevate the customer journey.

Design Strategy & Process
  • UI-driven Execution: Focus on translating UX insights and research into high-fidelity UI solutions, ensuring pixel-perfect execution across all platforms.
  • Design Systems: Build, maintain, and scale UI Kits and component libraries, ensuring consistency, efficiency, and seamless design-to-development workflows.
  • Dev-ready Deliverables: Create detailed, structured design specifications and interactive prototypes that streamline engineering handoff and implementation.
  • Product Research & Insights: Use data-driven insights and usability feedback to refine and optimize interface designs, ensuring intuitive and scalable user interactions.
Crafting Exceptional Experiences
  • Customer-Centric Design: Design intuitive, user-focused products that prioritize usability, accessibility, and seamless experiences across our omni-commerce platforms.
  • Visual & Interaction Design: Create high-fidelity mock-ups and detailed design documentation that clearly communicate design intent.
  • User Flows & Journeys: Develop clear, concise user flows to communicate design concepts and improve navigation.
  • Responsive & Adaptive Design: Design cohesive, platform-native experiences for apps, websites, and internal tools with a strong understanding of responsive and adaptive design principles.
  • Design System Evolution: Contribute to, evolve, and maintain our design system, ensuring it scales effectively across all platforms.
  • Accessibility Advocacy: Champion best practices for accessibility and inclusivity in all design outputs.


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