Consumer Goods Marketing Strategist

3 days ago


Johannesburg, Gauteng, South Africa TalentCru Full time

We are TalentCru, a forward-thinking organization seeking a highly skilled Consumer Goods Marketing Strategist to drive marketing success for our consumer goods products. This role is critical in providing data-driven insights and recommendations to optimize marketing strategies and campaigns.

Estimated Salary: $100,000 - $130,000 per year.

Job Summary

This position involves collecting, analyzing, and interpreting marketing data from various sources, including market research reports, customer surveys, sales data, website analytics, and social media platforms. The ideal candidate will develop and maintain marketing performance metrics and KPIs to track marketing campaign success and overall marketing effectiveness.

Conducting market research to identify emerging trends, customer needs, competitor activities, and potential threats and opportunities within the consumer goods market is also a critical aspect of this role. Additionally, you will analyze the performance of marketing campaigns across various channels (online, offline, etc.) to identify areas for improvement and optimize campaign effectiveness.

Key Skills
  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets.
  • Proficiency in data analysis tools and techniques (e.g., Excel, Google Analytics, marketing dashboards).
About Us

TalentCru is a dynamic organization committed to excellence in marketing. We offer a challenging and rewarding work environment that fosters growth and development.



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