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Digital Marketing Strategist

3 weeks ago

Cape Town, Western Cape, South Africa Project Growth Full time

At Project Growth, we're seeking a skilled Search Marketing Specialist to execute high-volume campaigns across multiple platforms. This role requires attention to detail, strong communication skills, and the ability to work in a fast-paced environment.

The ideal candidate will be responsible for setting up, optimizing, and analyzing digital ad campaigns, as well as providing detailed reporting and actionable insights to clients. A minimum of 2 years of hands-on experience managing campaigns across multiple channels is required.

Key Responsibilities:

  • Digital Ad Campaign Management: Execute and manage digital ad placements on platforms such as DV360 with a hands-on approach.
  • Social Media Advertising: Plan, execute, and optimize paid social media campaigns across platforms like Meta and LinkedIn.
  • Attention to Detail & Quality Control: Approach all campaign tasks with meticulous attention to detail, ensuring all aspects are completed accurately and efficiently.
  • Client-Centric Approach: Maintain a focus on client goals, ensuring that all marketing activities are aligned with client objectives and deliver measurable impact.

What Success Looks Like:

  • Effective Digital Advertising Management: Campaigns are executed with precision, meeting performance goals through strategic budget pacing and continuous optimization.
  • Insightful Reporting & Actionable Recommendations: Clients receive clear, data-backed performance insights that drive informed decision-making.
  • High-Impact Social Media Campaigns: Paid social strategies are implemented with structured content scheduling and well-managed ad spend pacing, ensuring consistent audience engagement and strong brand visibility.
  • Client Satisfaction: Deliver marketing solutions that align with client objectives, ensuring a client-centric approach that drives positive outcomes.