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Marketing Strategy Executive

3 weeks ago

Cape Town, Western Cape, South Africa SkillsMap Full time

Job Title: Marketing Strategy Executive

Overview

SkillsMap is seeking a skilled Marketing Strategy Executive to drive the growth and visibility of our Flash brand within the informal market.

Key Responsibilities
  1. Develop and execute marketing strategies aligned with business growth objectives, focusing on practical and relevant solutions for the informal market.
  2. Oversee the Flash brand presence across all channels, leading the development and execution of marketing initiatives.
  3. Collaborate with the Growth Manager to design and execute marketing campaigns delivering measurable results and clear ROI.
  4. Analyse data and market insights to inform marketing decisions and optimize campaign performance.
Requirements
  • Degree or Diploma in Marketing, Business, or a related field.
  • 5+ years of experience in wholesale or retail marketing with a focus on store-level execution.
  • Strong understanding of informal markets and trader environments.