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Sustainability and Contextual Insights Analyst

2 weeks ago

Randburg, Gauteng, South Africa Development Bank of Southern Africa Full time
About the Role

At Ogilvy, we are seeking a talented Sustainability and Contextual Insights Analyst to join our Marketing Sciences team.

This role will be pivotal in guiding strategic marketing decisions across the entire marketing landscape by providing deep insights into consumer behavior, trends, and market dynamics.

The ideal candidate will possess a strong understanding of statistical analysis and research methodologies, with the ability to convey complex data insights through compelling narratives.

Key Responsibilities
  1. Data Analysis and Interpretation: Collect, analyze, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
  2. Data Storytelling: Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
  3. Strategic Insights: Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
  4. Trend Analysis: Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behavior and identify growth opportunities.