Product Portfolio Manager
18 hours ago
Job Title: Expert Detailing Representative
Location: Cameroon
Job Description:
We are seeking a highly skilled and experienced Expert Detailing Representative to join our team. In this role, you will be responsible for driving HCP awareness, advocacy, and recommendation of our client's Consumer Healthcare's key power brands.
You will combine a range of accountabilities and responsibilities to drive meaningful engagement, promote our products/channels, and deliver increased market share, driving volume consumption and professional endorsement of our brand portfolio to meet targets.
Key Responsibilities:
- Conduct in-depth and informative expert detailing sessions with HCPs to effectively present our client's brands, clinical data, therapeutic benefits, and unique selling points.
- Recruit experts to our client's digital channels to enable value-added services through digital communication (e-consent approvals, HHP registrations, etc.).
- Utilize a variety of engagement channels, including face-to-face calls, remote calls, Veeva emails, webinars, and online/offline resources, to interact with HCPs and drive meaningful engagement.
- Guide HCPs in accessing and effectively utilizing available resources for patient communications and actions on the HHP.
- Motivate HCPs to participate in self-learning medical modules for Continuous Medical Education (CME) to enhance their knowledge about our client's brands.
- Deliver in-call quality on a consistent basis, measured through field visit assessments, expert performance tracking, VOC surveys as indicators.
- Foster relationships with HCPs in your assigned territory through meaningful interactions and discussions about their needs and preferences.
- Ensure effective distribution of medical samples to HCPs, facilitating patient trial and potential conversion to purchase.
- Monitor and achieve strategic expert performance indicators (KPIs) such as Average Weekly Recommendations (AWR), Brand Recommended Most Often (BRMO), and Share of Recommendations (SoR) to measure conversion success.
- Meet or exceed territory sales targets contributing to overall company growth and revenue.
- Provide feedback to internal stakeholders regarding HCP insights, preferences, competitor intelligence, and market trends.
- Coordinate and support standalone lunch and learn meetings or conferences to deepen HCPs engagement.
- Be a consistent ambassador of the expert field team, continuously demonstrating our client's behaviours within SOPs and in compliance.
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