Conversion Optimization Lead

2 weeks ago


Cape Town, Western Cape, South Africa Salt Full time

We are seeking a highly motivated and experienced Gaming Industry Specialist to join our team at Salt. In this role, you will be responsible for leveraging your analytical mindset and creative problem-solving skills to craft high-performing campaigns that deliver measurable results.

About the Job:

This dynamic position involves shaping the future of digital marketing success by developing and implementing comprehensive marketing strategies focused on conversion optimization. You will execute and analyze A/B testing, bottleneck analysis, and usability testing to drive continuous improvement, manage and optimize digital marketing campaigns across multiple platforms, provide strategic insights and recommendations based on performance metrics, train and mentor team members in conversion optimization best practices, monitor and maintain key conversion metrics, ensuring alignment with business objectives.

Duties and Responsibilities:

  • Develop and implement innovative solutions to enhance user experience and conversion rates
  • Analyze and optimize digital marketing campaigns to maximize ROI
  • Collaborate with marketing teams to ensure all content follows conversion-focused best practices
  • Present performance indicators and analytics to management
  • Identify and implement emerging technologies to stay ahead of the competition

Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication
  • Minimum 3 years' experience in conversion optimization or digital marketing
  • Proven expertise with analytics tools such as Google Analytics or Hubspot
  • Strong technical foundation in digital marketing principles and practices


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