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Brand Engagement Specialist

3 weeks ago


Johannesburg, Gauteng, South Africa NedBank Full time
Job Purpose

The Digital Content Strategist plays a critical role in driving business results through the development and execution of a comprehensive digital content strategy. This includes creating high-quality, engaging content that resonates with target audiences, analyzing metrics to inform strategic decisions, and optimizing content performance.

Key Responsibilities
  1. Develop and implement a digital content strategy that aligns with business objectives.
  2. Create high-quality, engaging content that resonates with target audiences.
  3. Monitor and analyze social media metrics to inform strategic decisions and optimize content performance.
  4. Collaborate with cross-functional teams to ensure seamless integration of digital content into overall marketing initiatives.
  5. Prioritize and manage multiple projects simultaneously, meeting deadlines and delivering results.
Required Skills and Qualifications
  • 3-6 years of experience in digital marketing or a related field.
  • Demonstrated expertise in creating engaging content, analyzing metrics, and optimizing digital performance.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Familiarity with social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and develop strategic recommendations.