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Sports Marketing Specialist
1 month ago
Company Overview: BetJets is a proud subsidiary of the 4Racing brand, aiming to become one of South Africa's premier online sports betting and casino entertainment providers. We offer innovative gaming solutions, traditional horse racing products, and a superior sports betting offering, all backed up by five-star customer service.
About Us: BetJets operates under the jurisdiction of the Western Cape Gambling and Racing Board and upholds the principles of the National Responsible Gambling Programme, guaranteeing our adherence to stringent regulations to ensure a positive wagering experience.
Job Description: We are seeking a dynamic and results-driven Sports Marketing Specialist to join our team, supporting one of South Africa's leading sports betting brands. This role is perfect for a creative, strategic, and detail-oriented individual who thrives in a fast-paced environment and has a passion for sports marketing.
Daily Responsibilities:
- Oversight of All Marketing Campaigns: Lead and manage the execution of marketing campaigns, ensuring consistency across all platforms and aligning with brand objectives.
- Campaign Planning: Develop and plan marketing strategies that are in line with the sporting calendar and key events, ensuring timely execution and maximum impact.
- Social Media Strategy: Collaborate with the Social Media Manager to design and implement engaging social media campaigns that drive brand awareness and audience engagement.
- Paid Advertising Campaigns: Work closely with the Campaign Manager to develop, execute, and report on paid media strategies, optimizing for performance across various channels.
- Influencer Marketing: Partner with the Partnership Manager to identify, engage, and manage influencers, delivering successful influencer marketing campaigns that align with brand objectives.
- Retention Marketing: Collaborate with the Retention Manager to plan and execute targeted campaigns focused on customer retention and loyalty, measuring the success of initiatives and continuously optimizing for improved results.
- Client and Stakeholder Relations: Maintain strong working relationships with key stakeholders, including regular meetings and presentations to ensure alignment with business goals.
- Performance Reporting: Provide regular reports on the performance of marketing activities, highlighting key metrics, successes, and areas for improvement.
What We Offer: A competitive salary package (£40,000 - £55,000 per annum), opportunities for growth and professional development, a dynamic, collaborative, and supportive work environment, and the chance to work with one of South Africa's most well-established brands in the sports betting industry.
