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Digital Product Marketing Strategist

3 weeks ago

Midrand, Gauteng, South Africa Tower Group Full time

About Us

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Tower Group is a leading provider of financial services, committed to delivering innovative solutions that meet the evolving needs of our customers.

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Job Description

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We are seeking an experienced Product Marketing Manager to join our team. The successful candidate will be responsible for promoting Vodacom Financial Services as a key acceleration unit within Tower Group.

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Key Responsibilities

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  • Develop and execute strategic plans to drive revenue growth and sales performance across various product lines, including payments, lending, insurance, and digital lifestyle solutions.">
  • Collaborate with cross-functional teams to create go-to-market strategies and campaigns that deliver on marketing, brand, and commercial goals.">
  • Analyze campaign performance and ROI through digital media channels to inform future marketing investments.">
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Requirements

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To be successful in this role, you will need:

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  • Proven experience in product marketing, with a strong track record of driving revenue growth and sales performance.">
  • Excellent communication and project management skills, with the ability to work effectively with internal stakeholders.">
  • Strong analytical skills, with the ability to interpret data and inform business decisions.">
  • Familiarity with digital media channels and measurement tools.">
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What We Offer

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We offer a competitive salary and benefits package, as well as opportunities for career growth and development within a dynamic and innovative organization.

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About the Role

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This is an exciting opportunity to join a talented team and contribute to the success of Tower Group's financial services division.