High-Performing CRM Strategist

1 week ago


Umhlanga, KwaZulu-Natal, South Africa Sandi Crowther Recruitment Full time
About Us

Sandi Crowther Recruitment is a leading recruitment agency in the industry, and we are seeking an experienced CRM Specialist to join our team.

Job Description

We are looking for a highly skilled CRM Specialist to drive player acquisition, engagement, and retention. The ideal candidate will have proven expertise in campaign execution and user journey development, with a strong analytical mindset and excellent communication skills.

Main Responsibilities:
  • Create and implement targeted CRM campaigns (email, SMS, push notifications, etc.) to drive player engagement and retention.
  • Design and optimize user journeys within the CRM platform, leveraging segmentation, automation, and personalization to increase player lifetime value.
  • Manage CRM workflows, configure triggers, and integrate data to ensure smooth campaign execution and accurate performance tracking.
  • Analyze campaign metrics (open rates, click-through rates, conversion rates) and player behavior to refine strategies and enhance ROI.
  • Develop targeted player segmentation strategies based on behavior, preferences, and demographics to deliver tailored content.
Requirements:
  • A minimum of 2+ years in a CRM role, with proven expertise in campaign execution and user journey development.
  • Experience in the iGaming or online betting industry is a strong advantage.
  • Proficiency in building and managing complex CRM workflows with a solid understanding of data integration, segmentation, and orchestration tools.
  • Strong analytical skills to interpret data and turn insights into actionable strategies.
  • Excellent communication skills (both written and verbal) to craft compelling campaign content and collaborate with internal teams.
What We Offer

We offer a fast-paced and dynamic work environment, with opportunities for professional growth and development. If you are a motivated and results-driven individual who thrives in a collaborative team environment, we encourage you to apply.


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