Education Marketing Specialist

3 days ago


Randburg, Gauteng, South Africa Twinkl Educational Publishing Full time
Job Requirements

We are seeking a highly motivated and experienced South Africa Marketing Executive to join our team at Twinkl Educational Publishing. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies that drive growth, retention, and customer acquisition.

About the Role
  • Develop and implement a data-driven marketing strategy aligned with Twinkl's brand, growth, and retention ambitions.
  • Analyse the competitive landscape and marketing activities for Twinkl's products and services, gaining a deep understanding of audience needs and identifying opportunities to differentiate Twinkl's position in South Africa.
  • Leverage advanced analytics tools to refine audience segmentation, driving enhanced personalisation and targeting across all campaigns.
Key Responsibilities
  1. Manage the product lifecycle, identifying and marketing the most effective solutions across the funnel to increase conversions and product adoption for different segments.
  2. Champion Twinkl's brand, driving awareness, consideration, and preference among teachers through targeted initiatives.
  3. Identify and capitalise on thought leadership opportunities to establish Twinkl as a trusted authority in the education sector.
Essential Skills
  • Minimum 4 years of experience in marketing roles, preferably within the Education or B2C space, across brand, product, and growth marketing.
  • Profound understanding of the South African education market, with insights into policy, curriculum requirements, and public-sector education strategies.
  • Proven ability to drive acquisition, retention and product adoption through data-informed strategies.


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