Digital Marketing Optimization Specialist

1 month ago


Pretoria, Gauteng, South Africa Rad Resources Full time
Job Overview
Rad Resources is seeking a skilled Digital Marketing Coordinator to support our B2C marketing efforts. In this role, you will play a crucial part in campaign optimization, ensuring the success of our digital marketing endeavors.

About You
We are looking for an individual with strong analytical skills and experience in managing CRM systems to improve customer engagement and retention. Your proficiency in Microsoft Suite or Google Suite will be essential for efficient task management. Additionally, your knowledge of GA4 (Google Analytics 4) and email marketing platforms like MailChimp will enable you to track and analyze campaign performance effectively.

Key Responsibilities
- Support B2C marketing efforts with a focus on campaign optimization, including email, social media, and content marketing.
- Provide essential marketing administration to ensure smooth execution of daily tasks.
- Monitor and optimize digital marketing campaigns to achieve set KPI targets.
- Conduct competitor analysis and marketing research to inform strategy.
- Manage and enhance CRM systems to improve customer engagement and retention.

Requirements
- Strong analytical skills to optimize lead conversion and improve campaign performance.
- Proficiency in Microsoft Suite or Google Suite for efficient task management.
- Experience with GA4 (Google Analytics 4) to track and analyze campaign performance.
- Knowledge of email marketing platforms like MailChimp or similar tools.

What We Offer
- Competitive estimated salary of $65,000 per year based on industry standards and location.
- A dynamic work environment at Rad Resources where you can grow professionally and make a meaningful impact.

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