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Digital Content Production Manager

1 week ago

Randburg, Gauteng, South Africa Mint Kulca Full time
About Our Business
Mint Kulca is a pioneering relocation specialist, proud of its 100% female ownership and South African heritage. With nearly two decades of experience in bespoke relocations, we continue to redefine what it means to move home and explore new horizons.

We're looking for a skilled Content Creator to join our team and help us tell our story through captivating content. This role is critical to elevating our online presence, driving engagement, and fostering trust among our audience. If you're passionate about content creation, social media management, and digital marketing, this could be your dream opportunity.

The successful candidate will possess a proven track record in content creation, with expertise in editing tools such as Canva. They will also have a deep understanding of Facebook and Instagram algorithms, trends, and strategies to drive engagement and conversions. Collaborative spirit and a willingness to learn are essential qualities for this role.

Key responsibilities include capturing high-quality content from move sites, managing social media platforms, planning and executing campaigns, and ensuring brand consistency across all marketing materials. If you're a creative problem solver with a passion for storytelling, we encourage you to apply.

Key Responsibilities:
  1. Content Creation & Editing:
  • Visit move sites to capture engaging videos, images, and customer testimonials.
  • Edit and design captivating content using Canva or similar editing tools.
  • Write compelling captions, post descriptions, and call-to-actions aligned with our brand voice.
  • Train site supervisors to capture raw content.
  1. Social Media Management:
  • Upload and schedule content across Facebook and Instagram, leveraging Zoho experience when possible.
  • Monitor and analyze engagement metrics, reach, leads generated, and clicks to action.
  • Optimize content based on performance insights and audience feedback.
  • Manage leads received from social media and respond promptly to clients.
  • Manage management's LinkedIn profiles and content posting.
  1. Campaign Planning & Execution:
  • Collaborate with management to develop and implement campaigns and content calendars.
  • Pitch innovative content ideas and strategies to enhance audience engagement.
  • Enhance website SEO.
  1. Collaboration & Brand Alignment:
  • Work closely with the sales team to align messaging with business objectives.
  • Engage with followers, respond to comments, and build relationships within our community.
  • Ensure brand consistency across all posts and marketing materials.
  1. Advertising & Performance Tracking:
  • Manage ad-hoc Facebook and Instagram ad campaigns.
  • Monitor and report on campaign success, suggesting improvements for future strategies.
  • Adjust organic and paid strategies based on performance insights.
  1. Website:
  • Manage website, update content, and maintain relevance.
  1. Marketing material:
  • Brochures and marketing materials.