Senior Demand Generation Specialist
4 days ago
NTT DATA is a $30+ billion trusted global innovator of business and technology services. Our diverse experts in over 50 countries and a robust partner ecosystem of established and start-up companies work together to provide innovative solutions for our clients. We invest heavily in R&D to help organizations and society move confidently and sustainably into the digital future.
We're seeking a highly skilled Principal Marketing Specialist to join our team in delivering high-impact marketing campaigns. You will work closely with Portfolio and Regional Marketing to drive global demand generation plans across all regions, leveraging your expertise to drive market awareness and contribute to the growth of pipeline and revenue for service portfolios.
Key Responsibilities:
- Collaborate with CoEs, Portfolio and Regional Marketing teams to plan and execute campaigns across all regions.
- Develop campaign plans, including objectives, ideal client profile and content strategy, ensuring alignment to global business strategy.
- Oversee end-to-end campaign projects, coordinating deliverables across CoEs and Regions while maintaining regular communication.
- Create compelling thought leadership topics and develop effective marketing materials aligned to the buying cycle to position NTT DATA as an industry thought leader, with specific emphasis on understanding business value.
Requirements:
- Proven track record of success in a business-to-business marketing role within an IT and / or services company.
- Experience in a multi-national environment is highly valued, with relevant experience in developing demand generation plans across multiple geographies.
- Excellent stakeholder engagement skills and strong verbal and written communication skills that enable you to communicate complex ideas effectively.
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