Senior Marketing Specialist
4 days ago
The Marketing Manager will be responsible for the following key areas:
- Market Research: Conduct market research on product trends, routes to market, and industry innovations to inform marketing strategies.
- Digital Marketing: Develop and execute digital marketing strategies, including social media, email campaigns, and online advertising.
- Creative Development: Oversee creative development, from concept to final presentation, ensuring quality control and alignment with budgets and objectives.
- Budget Management: Manage multiple projects, track marketing metrics, and prepare regular reports on department output.
- Team Collaboration: Supervise, mentor, and introduce innovative execution methods to the creative team.
Qualifications for this role include:
- A bachelor's degree in marketing, business, or a related field.
- 6-8 years of marketing experience, with at least 2 years in a leadership role (agency or in-house preferred).
- Expertise in strategic planning, communications, marketing, and media relations.
- Strong written and verbal communication skills.
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