SEO Lead Generation Specialist

6 days ago


Sandton, South Africa ICTEngage Full time
About ICTEngage

ICTEngage is a leading company that specializes in digital marketing solutions. We are committed to delivering innovative and effective digital strategies that drive business growth and success.

Job Description

  • Develop and execute digital lead sourcing strategies to drive business growth and revenue.
  • Identify and implement techniques to capture, qualify, and nurture leads from various digital sources.
  • Continuously analyze and optimize lead generation funnels to maximize conversions.
  • Conduct thorough keyword research and create optimized content strategies to increase organic search traffic.
  • Perform on-page, off-page, and technical SEO to improve website ranking, visibility, and user experience.
  • Track and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and others.
  • Collaborate with content teams to ensure SEO best practices are integrated into website, blog, and landing page content.
  • Optimize website architecture and content for targeted keywords and improved search engine rankings.
  • Conduct regular SEO audits to identify and resolve issues affecting site performance and user experience.

Requirements

  • Bachelor's degree in Marketing, Digital Marketing, Business or related field.
  • Proven experience (3 years) in SEO, lead generation, and digital marketing.
  • Demonstrable experience with lead sourcing and nurturing techniques.
  • Strong proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
  • Knowledge of keyword research, content optimization, and website performance monitoring.
  • Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
  • Strong analytical skills with the ability to interpret data and transform insights into strategies.
  • Excellent communication and collaboration skills with the ability to work cross-functionally.


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