Digital Marketing Strategist

9 hours ago


Cape Town, Western Cape, South Africa Datafin Recruitment Full time
Job Description:

Sales & Growth Team

We are seeking a Digital Marketing Strategist to join our Sales and Growth team at Datafin Recruitment. The ideal candidate will have 3-5 years of experience in managing Paid Media campaigns across multiple platforms.

Key Responsibilities:

  • Develop and execute Paid Media strategies across Google Ads, LinkedIn Ads, Facebook/Instagram, and YouTube.
  • Analyse campaign performance and provide data-driven recommendations to improve CTR, conversion rates, and overall campaign effectiveness.
  • Track, measure, and report on Paid Media campaign results against KPIs and adjust strategies based on performance metrics.
  • Collaborate with the content team to develop SEO-driven content (blog posts, case studies, and technical guides).
  • Monitor and improve website performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.

Requirements:

  • Proven experience in managing Paid Media campaigns across multiple platforms.
  • Strong knowledge of SEO best practices including on-page optimization, technical SEO, link-building strategies, and content optimization.
  • Proficiency in using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO monitoring platforms.
  • Experience in creating and optimizing organic content strategies and managing social media platforms (LinkedIn, Facebook, Instagram).
  • Analytical mindset with the ability to interpret data and create reports that provide actionable insights.

About Us:

Datafin Recruitment is a leading recruitment agency specialising in sales and marketing roles. We offer a competitive salary of $80,000 - $100,000 per annum, depending on experience.



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