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Marketing Engagement Specialist

3 weeks ago

Cape Town, Western Cape, South Africa Lulabet Full time

Lulabet is a dynamic company that values innovation and customer satisfaction.

Job Summary

We are seeking a Marketing Engagement Specialist to join our marketing team. The ideal candidate will design and execute targeted promotional campaigns to enhance customer engagement and retention.

Main Responsibilities
  1. Develop and manage high-impact direct marketing campaigns to attract new players and drive loyalty.
  2. Collaborate with internal teams to ensure seamless campaign execution and maximize ROI.
  3. Analyze campaign performance and make data-driven adjustments to optimize effectiveness.
  4. Stay ahead of industry trends by researching competitor promotions and player behaviors.
Key Requirements

Essential Skills and Qualifications

  1. Minimum 3 years of experience in technical marketing, preferably in the i-gaming or casino industries.
  2. Familiarity with digital marketing platforms, bulk mailing tools, and CRM systems.
  3. Experience with HTML for creating and editing email templates and landing pages.

Technical Skills

  1. Advanced proficiency in Microsoft Office and CRM systems.
  2. Basic knowledge of SQL and data analysis.

Soft Skills

  1. Excellent communication and organizational skills.
  2. Ability to work independently and collaboratively within a fast-paced environment.
  3. Strong attention to detail and analytical skills.