Marketing Leadership Expert
3 weeks ago
TalentCru is a leading workforce solutions company that aims to grow people, businesses, and economies through meaningful connections. We are seeking a highly skilled Marketing Leadership Expert to join our team in Gauteng.
The ideal candidate will have a strong marketing background, with a degree in marketing or a related field. A postgraduate degree or diploma in marketing is a plus. Proven experience in digital performance marketing and search engine marketing is essential.
- Develop Group Marketing Strategy and Brand Plans: Collaborate with divisions and sales teams to formulate marketing plans that align with the business strategy, enhance brand awareness, and drive demand.
- Execute Group Marketing Strategy and Brand Plans: Work with internal and external stakeholders to implement marketing strategies and assess the effectiveness of marketing initiatives.
- Manage Internal and External Communications and Marketing Automation: Ensure the effective communication of the marketing plan across the organisation, particularly to group executives and sales teams.
- Budget Development, Forecasting, and Management: Lead the creation and management of marketing budgets, ensuring adherence to approved budgets that align with divisional and brand objectives.
- Oversee Marketing Events: Coordinate marketing events such as conferences, workshops, and presentations for both internal and external stakeholders to enhance brand visibility and engagement.
- Manage Agency Relationships and Marketing Tech Licenses: Oversee relationships with external agencies and manage marketing technology licenses to ensure optimal resource allocation and effectiveness.
- Oversee Marketing Data Management: Ensure effective management of marketing data to drive insights and inform decision-making.
- Develop Monthly Group Marketing Reports: Prepare and present comprehensive monthly reports on group marketing activities and performance metrics.
- Lead and Manage the Marketing team: Provide leadership and direction to a diverse marketing team, fostering collaboration and professional development.
- Cultivate Stakeholder Relationships Across the Group: Build and maintain strong relationships with key stakeholders across the organisation to ensure alignment and support for marketing initiatives.
- Support on the Integrated Annual Report (IAR) and Corporate Affairs: Oversee and coordinate the IAR financial results project, including managing external agencies, costings, design, and copywriting.
- Manage Sponsorships and Media Relations: Oversee media relations and manage external sponsorship initiatives to enhance brand visibility and strengthen community engagement.
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