Marketing Campaign Specialist

5 days ago


Cape Town, Western Cape, South Africa @home - The homeware store Full time
Drive Impactful Campaigns at @home - The Homeware Store, where we're passionate about delivering exceptional customer experiences. As a Digital Content Creator on our Marketing as a Service (MaaS) squad, you'll play a crucial role in shaping the narrative of our advertising campaigns.

Your expertise will lie in crafting compelling stories that resonate with diverse audiences and achieving measurable results. With 3-5 years of experience in copywriting, preferably in agency work focused on retail, lifestyle, or digital campaigns, you'll bring a unique perspective to our team. Your responsibilities will include:

• Developing and pitching innovative campaign ideas to both existing and potential advertisers
• Creating persuasive copy that drives engagement, conversion, and awareness across the shopper funnel
• Collaborating with clients to understand their brand, objectives, and target audience, and then develop messaging that effectively engages and motivates customers
• Optimising the application of messaging across various channels, ensuring consistency and effectiveness in driving results
• Ensuring all content reflects @home's brand values while also aligning with the advertiser's voice and needs

You'll thrive in this role if you're a strategic thinker with excellent communication skills, able to collaborate effectively within a team environment and contribute to the success of larger campaigns.

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