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Trade and Marketing Specialist

2 months ago

Midrand, Gauteng, South Africa Emporium Full time
Job Title: Marketing Manager

**Job Summary:**

Emporium is seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and revenue.

**Key Responsibilities:**

  • Develop and execute marketing plans to achieve annual fiscal revenue targets for pharmaceutical and FMCG markets
  • Manage commercial leadership and oversee OPEX (cost centres, profit centres, Advertising TT, allocated A&P) for the portfolio
  • Collaborate with cross-functional teams to develop brand & channel strategic objectives
  • Approve marketing and channel spend according to commercial objectives
  • Manage agency and business expectations
  • Oversee channel strategy execution and customer conference preparations
  • Approve regulatory compliance submissions
  • Assist channel with preparations of DOH submissions relating to product changes
  • Ensure continuous assessment of strategy implementation through infield visits
  • Collaborate with sales, product development, regulatory affairs and artwork teams to ensure alignment and maximize marketing effectiveness
  • Manage new product launches & relaunch into trade
  • Liaise with creative agencies to develop above & below the line marketing material

**Core Competencies:**

  • Knowledge of Pharmaceutical landscape
  • Knowledge of FMCG landscape
  • Customer and marketing data mining & analytics
  • Category Management
  • Marketing code
  • Pharmaceutical marketing regulations
  • Merchandising principles
  • Agency Management
  • Digital and Traditional marketing
  • Pharmaceutical Laws i.e. Pricing / Marketing
  • ROI – Promotions