Regional Marketing Strategist

3 days ago


Cape Town, Western Cape, South Africa The Building Company Full time

Job Title: Regional Marketing Strategist

About The Job

The Building Company is seeking a highly skilled Regional Marketing Strategist to join their team. As a key member of the marketing department, you will be responsible for creating and maintaining alignment between the GBM operational team and the marketing department.

You will lead and implement regional marketing campaigns in collaboration with various business units. This role requires excellent communication and project management skills, as well as the ability to work independently and as part of a team.

Key Responsibilities
  • Conduct regular meetings with store and regional operational managers to identify local marketing needs and opportunities.
  • Participate in regional marketing meetings.
  • Assist with the development of regional marketing plans and campaigns.
  • Oversee the execution of key initiatives.

Visual Merchandising

  • Conduct store visits nationally to ensure adherence to marketing plans, standards, and corporate identity.
  • Develop visual merchandising standards for Buco and Timbercity, per product category.

Store Development Support

  • Contribute to the development of store feasibility plans, store opening plans, and revamps.
  • Support the Development Manager with marketing intelligence.
  • Manage interior and exterior store signage needs.

Operational Event Support

  • Contribute to the planning of key store and regional events.
  • Oversee and ensure the professional execution of store and regional events.

Regional Marketing and Customer Insights

  • Support the central marketing team with sourcing data and conducting research.

Reporting

  • Monthly reports.
  • Campaign reports.
  • Financial reports.

Requirements

  • Matric.
  • Marketing Degree/Diploma.
  • 3-5 years' experience in marketing, branding, or sales.
  • Management experience.
  • Project management proficiency.


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