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Parts Marketing Specialist

2 months ago

South Africa Network International Full time
Job Title: Parts Marketing Specialist

Network International is seeking a skilled Parts Marketing Specialist to join our team. As a key member of our product line marketing team, you will play a crucial role in driving sales growth for our company, branches, and dealers.

Key Responsibilities:
  • Market Research and Analysis: Gather and interpret data from market research, competitive intelligence, industry associations, suppliers, and sales reports to inform marketing strategies and programs.
  • Marketing Content Creation: Develop and deliver marketing information for promotional events and campaigns, including direct mail catalogs, regional shows, product introductions, and aftermarket expos.
  • Product Information Development: Work with factories, suppliers, and creative writers to develop and deliver product information and competitive comparisons for guides, bulletins, and web applications.
  • Training and Development: Coordinate the development and delivery of training programs, materials, and events for channel partners, customers, and company personnel.
  • New Product Development: Participate in the new product development process with functional areas for assigned parts categories.
  • Retail Sales Programs: Analyze market and competitive information to develop retail sales programs and assist with the development of new ordering programs.
Qualifications:
  • Education: Degree in Marketing, Agricultural Sciences, or Business/Management discipline, or equivalent experience.
  • Experience: Marketing experience, sales experience in Agri Machinery/Heavy Machinery/Heavy Vehicles unit or division, and field experience with regular customer contact.

If you meet the requirements, please send your resume directly to us.